100 Years of Chevrolet

October 16th, 2011 by

On November 3, 1911, Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant founded the Chevrolet Motor Car Company. Today, as we all know, Chevrolet is one of the best-known automotive brands, not only in the U.S., but around the world.

As a way to celebrate turning 100, Chevy has created a beautiful 60 second TV spot titled “Then & Now” that depicts how WE remain connected to the iconic moments, locations, and Chevy vehicles, as if those moments were with us right here, right now.

The “Then and Now” spot celebrates Chevrolet’s role in the American journey, and I can’t think of a better setting for it’s world debut than the opening game of the 2011 World Series, said Chevrolet’s Chris Perry (VP Global Marketing.” “Chevrolet’s business may be about making great cars, but we also recognize that life’s road trips are about the places and people we experience along the way.”

In many ways, baseball and Chevrolet have grown up together. The “spot” though, baseball aside, shows historic photos of past events involving Chevrolet vehicles, held at arms length on the modern-day location where those moments occurred, connecting the past and the immediate present. The final frame (voice-over ) says it all, “The first 100 years, and for generations to come, thanks for making us a part of your life.”

Click here to view…Enjoy…the spot will continue to run on special programing until November 7.

Mike Kelsey

Posted in Chevrolet News