The decision to purchase any vehicle over another is, ultimately, a personal one. In a marketplace inundated with an ever growing selection of mid-size SUV offerings, it can become a daunting experience to discern one from another. As expected, it often comes down to a side-by-side comparison, decided by one or two features that tip the scale in favor of the model that is a better overall fit for the buyer. With this in mind, comparing the 2017 Chevy Traverse vs Toyota Highlander in Cincinnati, OH provides a surprisingly strong argument for the diminishing room available for distinctive innovation in the SUV marketplace. With a buyer base consisting primarily of families, no other vehicle class finds itself more restricted by having to balance the expectations belonging to passengers of all ages.