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2024 Chevy Colorado vs 2024 Toyota Tacoma

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  • 2024 Chevy Colorado

    A white 2024 Chevy Colorado is angled left.

    Starting at

    $29,500[a]

    2024 Toyota Tacoma

    A red 2023 Toyota Tacoma is angled right.

    Starting at

    $31,500

    7,700Max. Towing (lbs):6,500
    3/36kBasic Warranty (yr/mi):3/36k
    11.3Base Infotainment (in):8.0

    Midsize trucks have always held a coveted place in the industry because they offer something their full-size and heavy-duty counterparts cannot. Their smaller footprints make them incredibly agile, efficient, and versatile, with automakers like Chevrolet and Toyota proving these characteristics don’t limit capability. We see this balance and other elements—like value, agility, and innovation—take center stage when slating the 2024 Chevy Colorado vs 2024 Toyota Tacoma. These midsize road warriors represent two incredible options with the promise to satiate every need.

    Toyota’s beloved “Taco” builds on a remarkable legacy as this automaker’s midsize adventurer. The 2024 Tacoma capitalizes on that reputation, with Toyota asking drivers to pay a premium to get behind the wheel of this icon. In 2024, the Tacoma’s price tag starts at $31,500 and puts you in the driver’s seat of a base model that leaves much to the imagination. Getting to the real meat and potatoes of the Tacoma lineup requires spending more of your hard-earned money, and even then, you might be surprised that your money doesn’t go far.

    Chevrolet takes a different approach, with the 2024 Colorado starting at a more modest $29,500.[a] Chevrolet’s reputation in the industry is far more impressive, with Chevrolet shaping the American automotive landscape since the 1900s. However, Chevrolet doesn’t ask drivers to spend a small fortune. Instead, the automaker remains true to its roots of building highly capable and value-packed vehicles everyone can afford. The approach is incredible, undeniably giving the 2024 Colorado a significant advantage over the 2024 Tacoma.

    But what else differentiates the 2024 Colorado from the 2024 Tacoma beyond price? What can you expect from the 2024 Colorado that you won’t find in the 2024 Tacoma? Explore further to find out who wins the race between two of the most popular midsize trucks in the industry...

  • Trim Levels

    A blue 2024 Chevy Colorado ZR2 is shown driving off-road after a 2024 Chevy Colorado vs 2024 Toyota Tacoma comparison.

    How much are you willing to spend on the truck of your dreams? Chevrolet and Toyota take two unique approaches, with Chevy delivering tangible value in the 2024 Colorado and Toyota asking drivers to pay a premium on the 2024 Tacoma. The real question is what you get for your money and whether the Tacoma lives up to its much higher price tag.

    The 2024 Tacoma SR starts the lineup at $31,500—a significant increase in price over the 2024 Colorado WT, which starts at $29,500.[a] Unfortunately, the SR’s higher starting price doesn’t translate to more value, tech, or capability. Instead, you get far less than what Chevy offers with the midsize Colorado. For example, the Tacoma’s standard 2.4L i-FORCE engine delivers less horsepower and torque than the 2024 Colorado’s 2.7L turbocharged heartbeat. Technology is also vastly lacking, with the Tacoma’s 8.0-inch multimedia display overshadowed by the Colorado’s expansive 11.3-inch display paired with a class-leading 11.0-inch Driver Information Display that outfits the truck with a digital cockpit.

    The Tacoma SR and Colorado WT set the benchmark in their respective lineups, meaning you can expect to spend even more as you progress to trims like the Tacoma SR5, TRD PreRunner, TRD Sport, TRD Off-Road, Limited, TRD Pro, and Trailhunter. The TRD models are known for their off-road capability—courtesy of off-road tuned components—but they aren’t your only option if you’re looking for a competent adventurer off the pavement. Chevrolet answers the need with the 2024 Colorado ZR2 and the highly anticipated ZR2 Bison, which showcases this automaker’s collaboration with American Expedition Vehicles to build the most off-road-capable truck in the segment.

    The 2024 Colorado’s more affordable price tag means spending less for a truck that answers your every need and whim, whether tackling a landscaping project around the house, hauling equipment between job sites, or venturing beyond the pavement to get a little mud on the tires. Chevrolet’s ZR2 trims are legendary and revered for their capability, with Chevrolet giving drivers the best of both worlds without compromise in the 2024 Colorado lineup. Trims like the ZR2 and ZR2 Bison answer every penchant for adventure without the mile-high price tag of Toyota rivals with the TRD designation.

  • Performance

    A red 2024 Chevy Colorado is shown driving on a dirt road.

    The 2024 Colorado and 2024 Tacoma are undeniably capable of handling the demands of the road, from running errands around town to towing modest-sized trailers or cargo. However, their handling and responsiveness when tasked with these demands and how Chevrolet and Toyota add value to the trucks set the models apart. How so? The Colorado offers a multi-engine lineup with outstanding power and capability you won’t find under the hood of the Tacoma.

    The Tacoma’s standard powerplant is a 2.4L i-FORCE turbocharged inline-four-cylinder engine that Toyota pairs with an eight-speed automatic transmission. The engine performs as expected of a base powerplant, producing 228 hp and 243 lb-ft of torque for a maximum towing capacity of 3,500 lbs. The output is impressive until you look at the Colorado’s base engine, which produces 237 hp and 259 lb-ft of torque; this standard output means even bigger things for the Colorado’s engine lineup.

    Toyota tunes the Tacoma’s 2.4L i-FORCE to perform like a base engine, gleaning more power from the powerplant on trims above the SR. The 2.4L i-FORCE turbocharged engine on higher trims produces between 270 and 278 hp and 310 to 317 lb-ft of torque, with Toyota forcing drivers to spend more on these models to enjoy the i-FORCE’s capability. Chevrolet doesn’t make that request with the 2024 Colorado; instead, it offers an impressive benchmark of power to complement the more potent TurboMax engine that produces 310 hp and 430 lb-ft of torque.

    The 2024 Colorado’s beefier engines accomplish several things. First, it gives you more power for your money compared to the 2024 Tacoma. Additionally, it makes the Colorado more capable of towing heavier loads. For example, the Tacoma’s maximum towing capacity is 6,500 lbs, but the Colorado can handle far more, with a maximum capacity of 7,700 lbs with the TurboMax engine under its hood. Because of this capability, you can confidently tow heavier and larger loads, from a small camper or boat to jet skis and a larger trailer. This competency adds to the 2024 Colorado’s appeal as the most well-rounded truck in the midsize segment.

  • Technology

    The gray interior and dash in a 2024 Chevy Colorado ZR2 is shown.

    The 2024 Colorado and 2024 Tacoma are stylishly designed, with rugged stances and bold design details that reflect their status as athletic warriors that can handle life on and off the pavement. However, Chevrolet goes above and beyond with the Colorado’s design to heighten its functionality. The 2024 Colorado showcases Chevrolet’s keen attention to detail and readiness to adopt new technologies that improve every experience behind the wheel. But what do those features and technologies look like?

    Think of the 2024 Tacoma as the baseline of design, functionality, and innovative technologies. For example, the Tacoma doesn’t boast integrated bed steps, a versatile tailgate, or class-leading features. Instead, Toyota’s midsize marvel is nothing extraordinary, featuring a reinforced bed and a traditional tailgate. Beyond the integrated power supply and LED lighting, the Tacoma’s functional features are purposeful but minimal, especially when compared to the 2024 Colorado.

    Chevrolet gives the 2024 Colorado an obvious edge over its rivals by outfitting its truck with integrated bed steps that make accessing the rear easier. The tailgate and bed are also strategically designed to maximize functionality, with the Colorado boasting several best- and first-in-class features. This truck offers 17 available tie-downs (the most in its segment), a built-in tape measure, and a mid-position layout that can support longer items and up to 500 lbs. You can also opt for the StowFlex tailgate, a first-in-class feature with integrated storage for small tools and equipment. You’ll also find a drain, which turns the StowFlex area into a portable cooler perfect for tailgating, camping, and other outings.

    These functional design details complement the 2024 Colorado’s expansive suite of technologies that enhance every experience. For example, the Colorado comes with a segment-first 11.0-inch digital Driver Instrument Display and an 11.3-inch center touchscreen, which far exceeds the 2024 Tacoma’s 8.0-inch display. The Colorado’s infotainment system offers an in-vehicle trailering app and the segment’s first underbody camera system that provides real-time views of the front and back of the truck. Additional connectivity tools like Google Built-In complete the Colorado’s tech-savvy design and leave the Tacoma in the dust.

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