Chevrolet Shows Support for Breast Cancer Research

October 9th, 2014 by

Chevrolet is setting its sights big for breast cancer research: It wants to raise $1.1 million to beat the amount raised by the American Cancer Society last year. To meet its goal, it is recruiting employees, customers, and dealers at used car lots in Cincinnati to donate or to participate in activities like the Making Strides against Breast Cancer Walk.

This is the fourth year in a row that Chevy is leading its charge against breast cancer. Among the events it has planned for October, which is Breast Cancer Awareness Month, are:

  • Donating $10 for each customer who test drives a Chevrolet (with a limit of $130,000)
  • Donating $250 for each lap that Chevrolet’s pink pace car is ahead in the Sprint Cup Series races planned
  • Fundraising walks for employees
  • Team recruiting for community fundraising walks
  • Donation of 10 percent of Cruisin’ Sports apparel sales to the American Cancer Society

The racing event will include additional activities to help raise money. For example, people can pay to meet drivers or ride in pace cars. Past events like these have raised over $80,000 in three years.

General Motors will also light up its headquarters at Renaissance Center with bands of pink during the month.

Overall, Chevrolet has raised more than $3 million for the American Cancer Society. The group uses the funding for breast cancer research, awareness education, and programs to support patients who have breast cancer and their families.

The American Cancer Society estimates that as many as 12 percent of women — or 1 in 8 — will get invasive breast cancer at some time in their lives. About 40,000 women and 430 men are expected to die from the disease this year alone.

If you want to support Chevrolet’s mission to raise money for breast cancer research and education, you can come down to one of the many new or used car lots in Cincinnati to take a test drive of any vehicle, or you can participate in one of the company’s fundraising walks. You can also make a donation directly to the American Cancer Society. Any amount will help support research that may one day lead to a cure for this devastating disease.