How Chevy can Strengthen Your Commercial Fleet

April 11th, 2018 by

McCluskey-Chevrolet

A commercial fleet serves several purposes. One one hand, commercial vehicles act as a tool to empowers a company’s employees to ‘get the job done.’ On the other hand, when branded, they can also serve as valuable means of advertising the product and/or services that the company provides. And while a commercial vehicle serves as both a tool and a billboard, the make and model can speak to public perception of the company’s identity.

With this in mind, it’s important for companies to build their fleets wisely. And when considering which automaker provides the ideal platforms upon which to build that fleet, few stand as well-designed as Chevrolet.

Aside from offering a comprehensive and well-tiered lineup of cars, crossovers, SUVs, trucks, and vans, Chevy stands head and shoulders above most of their competitors in terms of available technology. From Bluetooth connectivity to Wi-Fi capability, Chevy addresses the changing demands of business in our 24/7, fully-connected world.

This makes it hard to compete with Chevy, especially considering that a majority of commercial vehicles take the form of trucks and vans. With a capable and well-equipped lineup that is widely celebrated, Chevy positions themselves as an ideal platform for any company to consider.

And when seeking work trucks for sale, Cincinnati companies know that McCluskey Chevrolet makes for an ideal partner in building a fleet. This partnership extends beyond offering Chevy’s superior lineup, but also in McCluskey’s ability to offer the perfect uplifting options required to get the job done. That said, let’s take a closer look at the Chevy truck lineup, as available for commercial use, and important role that a fleet can play in your continued success.

Reinforcing Your Corporate Brand

Before we weigh in on how Chevrolet and McCluskey Chevrolet can help you to build a stronger commercial fleet, let’s take a moment to talk about your business. Whether your revenue is driven by word-of-mouth, traditional advertising, social media or some combination of the above, you need to recognize the important role played by your commercial vehicles.

Your commercial fleet serves a greater purpose than simply getting a job done. In fact, well-branded fleet vehicles may just be the most impactful part of your marketing spend. Consider the following statistics:

  • 98% of in-car audiences indicated they noticed truck-side ads.
  • Individual vehicle advertising generates between 30,000 to 70,000 daily vehicle impressions.
  • Outdoor advertising delivers immediate results for advertisers. 29% say outdoor advertising caused them to visit a retail store within a week.
  • 30% of mobile outdoor viewers base buying decisions on ads they see.
  • 96% of Americans travel in a vehicle each as either a driver or a passenger in the past week.
  • Mobile advertising is the most effective and efficient form of outdoor advertising.
  • Mobile flexibility allows you to position your vehicle ad anywhere you want.

Companies with a fleet of vehicles increase their presence and recognition within their market as seen by these statistics:

  • Fleet vehicle advertising boosts name recognition 15 times greater than other advertising media.
  • Americans report spending an average of 15 hours per week in-car
  • Every traffic jam becomes a terrific marketing opportunity.
  • Mobile advertising media reaches consumers not exposed to newspaper, radio, and television.
  • Unlike home mailers – your advertisements are not compared side-by-side to your competitors.
  • Reach audiences of all ages, gender, backgrounds, income, professionals, and families.

Bottom-line, can you afford NOT to focus on the role your commercial fleet plays in the continued success of your business?

 

Cars, Crossovers & SUVs

Not every business requires the rugged utility of the Silverado HD or the tailored specialty of an upfit truck or van. With that in mind, we invite you to explore Chevy’s diverse lineup of offerings. Featuring some of the best preventative, protective and responsive Safety Features, Chevy’s selection of cars, crossovers and SUV’s provide the kind of assurance every company needs. And with an endless list of available technologies, Chevy ensures that every offering can be configured as needed to keep YOUR mobile team fully-connected and ever-productive.

Trucks & Vans

Of course, many companies DO require the enhanced versatility of a truck or van. For these types of businesses, Chevy has a perfectly realized lineup of offerings. This begins with the accessibly-priced Chevy Colorado and extends through the variations of the Silverado, including the Chassis Cab variant that serves as the perfect platform for upfitting.

Equally versatile are the different styles of Chevy Express van offerings. Whether you’re looking for something bare-bones, or fully-equipped and connective, the Express makes an ideal hauler, be it for a crew, cargo or gear. The Express is served up in three flavors: the City Express, which doubles perfectly as a mobile workplace, the Express Cargo that can be configured for almost any need, and the Express Passenger which offers seating for up to 15!

Combined with low-cab-forward options, it’s easy to see how Chevrolet offers and ideal solution for every commercial need.

 

Upfit Options

Regardless of your platform, you may be looking to upfit a vehicle, equipping it to do the job that needs to be done. Since you’re already here on mccluskeychevrolet.com why not visit our ‘Work Trucks’ tab to see just how many options you have available to you?

We offer a wide variety of body types perfect for every kind of job. From Cutaway Vans to Flatbed, Landscape, Dump and Dry Freight cargo haulers to trade-specific Van uplifts and Contractor bodies. We can even help with specialty refrigeration bodies, handicap mobility rigs, and a variety of other options.

Whatever your needs are, Chevy has a platform, and we are glad to help you make it yours.

Put McCluskey Chevrolet to Work

Here at McCluskey Chevrolet, we understand the importance of a commercial fleet to your company’s continued success. Let us help you to strengthen your fleet, with Chevrolet and the perfect upfitting options to help you do the jobs, that you need getting done