New Look For Corvette Lovers in 2013

Cincinnati, Ohio – The new year will bring Corvette lovers a new look.  A new Crossed Flags logo and many other upgrades are what the “C7” Corvette will offer.

The seventh-generation Corvette will debut Jan. 13, 2013, in Detroit and to start the countdown to 1.13.13, Chevrolet and McCluskey Chevrolet previewed the new Crossed Flags logo for the new 2014 Corvette.

The new Crossed Flags logo was unveiled at Road Atlanta, where Corvette Racing celebrated a sweep of the 2012 production-based American Le Mans Series GT championships.

With the new Corvette, designers set out to build a world-challenging sports car with design, refinement, efficiency and driver engagement that is second to none. The result is a truly all-new Corvette for Cincinnati area drivers. There are only two carryover parts from the C6 used in the C7 – the cabin air filter and the rear latch for the removable roof panel.

“For Cincinnati area Corvette drivers and enthusiasts the all-new seventh-generation Corvette’s design represents a distinctive American high-performance sports car,” said McCluskey Chevrolet CEO, Keith McCluskey. “We are excited for the new Corvette to hit our showroom floors in 2013.”

The Crossed Flags logo has been a hallmark of the Corvette since its 1953 introduction. It has always incorporated a pair of flags, one a racing checkered flag and other featuring the Chevrolet “bowtie” emblem and a French fleur-de-lis. The design has evolved over the years, and has been featured on more than 1.5 million Corvettes built between 1953 and today.

For the seventh-generation Corvette, the Crossed Flags design is a more technical, more angular and more swept appearance – in proportion that symbolizes the new car. It is also a more detailed representation, showing greater depth, color and attention to detail. More than 100 variations were considered before the final design was selected.

Over coming weeks, more information and video content about the seventh-generation Corvette will be unlocked on www.one13thirteen.com. Enthusiasts can join the conversation about the next-generation Corvette, as well as keep track of new announcements on Facebook (facebook.com/corvette) and Twitter @Chevrolet (#Corvette). Fans that follow the #one13thirteen hashtag on Twitter can look forward to exclusive updates.

FAST FACT: The first Corvette debuted as a concept car on Jan. 17, 1953 at the GM Motorama in New York City. That car originally featured an emblem with a checkered flag crossed with an American flag.  Because use of the American flag was prohibited as part of a commercial property, the logo was changed to the fleur-de-lis/bowtie design when the Corvette went into production in June 1953.

Corvette lovers may want to make their New Year’s resolution to be the first to own the new C7 Corvette.  What a great way to start 2013…a new car with a new look.