Take a Virtual Ride in the ICON Chevy Thriftmaster

February 25th, 2014 by

On the road with the ICON Chevy Thriftmaster

Remember when the ICON Chevrolet Thriftmaster debuted at the 2013 SEMA show? Even if you didn’t catch it then, you can catch it now with this video, but boy are we big fans of this thing. It is the perfect melding of GM styles of all the early years, mixed with some covertly placed hi-fi electronics. Well… we are really fans of anything ICON does, but this is something else. Combine that retro look with amazing, meticulous craftsmanship, and don’t forget that 5.3-liter V8 that’ll propel you down those beautiful windy roads. It is not something you’ll come across at car dealers in Cincinnati, but if you do come across one, definitely ask the owner if you can take it for a spin!

We are really excited to finally get a better look at the Thriftmaster, thanks to Roads & Rides! In the video below we get an inside look at the vehicle alongside an interview with the truck’s great designer, and ICON CEO, Jonathan Ward. We get to see the matte-colored beauty on a famous winding road in California, and we also get to see it inside the ICON facility as Ward talks about the design work and the ever so innovative infotainment system. This video has re-energized our amazing urge to get behind the wheel of one of these, and once you watch it, it just might do the same thing to you. Check out the video below!