Buying Used Cars The Millennial Way

There are many people searching for used cars in Columbus Ohio, but a generation that has been getting the spotlight, specifically, are Millennials. Millennials take up roughly 30 perfect of the populations in the United States and fall into the ideal age range for active car buyers. That being said, Millennials have separated themselves from the customs of past generations, making what they require in their used cars a little more distinct. So let’s take a look at what it means to go used car shopping the millennial way.

What is a Millennial?

For those unaware, a Millennial is someone who was born anywhere from 1981 to 1996. Titles have been given to specific generations for years, from Baby Boomers to Gen Xer, but Millennials, in particular, have gained a massive amount of attention for a number of reasons.

Many may attribute the interest in Millennials to the large technology shift that happened during the age they grew up, since the internet became most recognizable around 1990. Millennials are known to be a sort of transitional generation where technology was just starting to truly bloom, and as such many will note feeling a strange connection to both the past and the future. This has caused many Millennials to question many traditions and struggle to find a stable place in society. As the generation before stays settled into where they were before and the generation after advances towards the new at a rapid pace, Millennials sit on the bridge between the two.

That being said, what does this have to do with buying used cars? Well, a running gag that is all over the internet is that Millennials are causing the death of many industries due to their attempts to find their place, and with notoriously low funds due to the increased cost of living. Some articles have even stated that Millennials will stop buying cars altogether, but this is false. In truth, Millennials are not looking to destroy anything, and they most certainly still find driving to be a necessity of everyday life. Millennials are just looking for change that suits their lives, and so car dealerships just have to learn the Millennial way of business in order to appeal to this generation of drivers.

Top Used Car Priorities for Millennials

When it comes to Millennials, there are a few categories that they prioritize over others. While some may care about power, precision, and potential like past generations, the majority of Millennials are focused more on price, practicality, and personality.

Price

Millennials may be an ingenious bunch, but the cost of living has hit this generation hard. This is why you will find not many are willing or even able to invest in a new car and will instead take advantage of buying used. Used cars are not only more affordable, but they also give drivers a larger variety to choose from. As long as you are willing to do a little research, there is almost no downside to getting a used vehicle, and Millennials are more than capable of using the internet to get all the info they need quickly and without a problem.

Practicality

SUVs have become one of the top-selling car classes in the nation due to how convenient they are. Just as Millennials are the gap between the new and old, SUVs are the gap between a stylish sedan and spacious truck, making them the most practical vehicle type on the market. No matter what they want to do with their life whether its adventure or devote themselves to family, SUVs are proven to be a Millennials top choice due to their flexibility. Some may go bigger for the power, while others go smaller for efficiency, but both love the practicality.

Personality

Millennials, in general, have a desire to be unique. Many will draw to lesser-known brands or those with more intrepid features in order to stand out and show off their own style and personality. The reason for this may be to increase the connection between car and driver and making driving an experience they can truly enjoy, instead of just a necessity.

Innovation

Most Millennials are looking towards the future, and as such, features that show true innovation such as eco-friendly options and intuitive infotainment systems will often be a hot topic for this generation. While getting too complicated may strike fear into older drivers, Millennials were born to adapt, and love investing in what they believe to be something that will make driving better.

Top Service Priorities for Millennials

It’s not all about the car when it comes to buying, Millennials also care about how they are buying their used cars. Dealerships that will generally gain the most from this generation are those that focus on convenience, respect, and personalized care.

Convenience

Life is busy when you are constantly trying to find yourself, and so Millennials will do anything to make the process of buying a used car more convenient. So dealerships that have more resources online or are willing to speed up some of the more tedious parts of the process will have a greater advantage to those who stick to the traditional model of just come in and look for hours before trying the next one. Basically, one-stop-shopping is the way to go.

Respect

This one may sound like a given, but it is extremely important that Millennials buy from a dealership that shows them respect in a way that goes beyond just “being nice.” Respect for Millennials is about being informative and transparent about everything. A dealership is the last place they want to play negotiation games or attempt to figure out the truth in a seller’s words. So, if they feel any sort of disingenuous actions, they will have no problem leaving and never coming back. That being said, give them respect, and they will do the same.

Personalized Care

Millennials generally look for more unique models, and so it should come as no surprise that they want their service to be one-of-a-kind as well. Every driver has their own life and standard, and so it shouldn’t be too difficult to understand how important it is to treat each driver as an individual. This will not only make the Millennials feel more inclined to buy, but also increase the chances of overall satisfaction.

Top Used Car Models Millennials Should Look Out For

Here are just a few models that may just hit everything that millennial drivers are looking for:

Chevy Trax

The Chevy Trax is the smallest SUV offered by Chevy. It offers flexible cabin space, plenty of high-tech features, high fuel economy, and modern styling all for an affordable price.

Chevy Malibu

While not an SUV, the Chevy Malibu is one of the most stylish and beloved models on the Chevy lineup and has been for years. If you are not looking for storage space, this model will give your life the extra class and flash you need with plenty of fun features with eco-friendly and safety options.

Chevy Equinox

The Chevy Equinox is a mid-sized SUV that is ideal for anyone. This model is balanced in every way possible and has a way of making any, and all driver feel right at home, no matter where they go.

McCluskey Chevy

At McCluskey Chevy, our main goal is to service every type of driver in whatever way they desire. No matter the driver, no matter the desire, we can accommodate your automotive needs with our talented staff and a vast selection of vehicles. We have provided affordable and quality new and used cars to the Columbus Ohio area for years, and we hope to keep providing for our community for many years to come.