Chevy Ranks 32 on Best Global Brands Report

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Chevrolet is one of the most recognized names in the automotive industry around the world, and the brand recently was recognized for another global award.

Interbrand’s 2014 Best Global Green Brands

Each year, Interbrand releases a list of the Best Global Green Brands from that year. Interbrand is the world’s leading brand consulting agency, and to arrive at their Global Green Brands results, they measure “market perception and actual environmental performance of a company and its products.” Chevrolet immediately was recognized as a top performer for the 2014 year.

So what exactly made Chevrolet stand out in this year’s Best Global Green Brands report? Let’s take a look:

• How Chevy vehicles are made
• Governance
• Environmental performance
• Increased renewable energy and landfill-free initiatives
• Supports colleges and other institutions to reinvest in clean-energy technology
• Leadership for sustainability within the company
• Public commitments to reduce the carbon footprint of Chevrolet
• One of the largest offerings of small, compact, and min-cars than any other brand

The Global CEO of Interbrand, Jez Frampton, helped summarize why Chevrolet has made such an impact on the top global green brand study. “What was most compelling about Chevrolet’s data was the very small gap between public perception and environmental performance. The company is not only actively demonstrating its environmental commitment; it’s communicating those efforts in an authentic way that resonates with customers.”